Join the Label Trail at Labelexpo 2025

Practical info

WHEN

September 16 to 19, 2025

SESSIONS

3 tours per day over 4 days - 60 min/tour

WHERE

Labelexpo, Fira Gran Via, Barcelona

Claim your spot

Exclusive demos from concept to consumer

Hey label printer, ready to take your workflow to the next level?

Join The Label Trail, a unique, guided experience at Labelexpo Europe 2025, where you'll explore the complete label production process from start to finish. From concept to consumer, discover exclusive demonstrations showcasing the latest in sustainability and carbon measurement, automation, and smart packaging innovations.

Eight leading technology companies - Avery Dennison, CarbonQuota, CERM, Esko, Grafisk Maskinfabrik (GM), KURZ, SCRIBOS and Xeikon – have joined forces to bring you this collaborative initiative. Together, they offer an end-to-end journey through the cutting edge of modern label production, designed to inspire, inform, and optimize your operations.

Tour details

Explore the latest innovations in automation, printing, and packaging, presented by leading industry experts:

PREPRESS - By CERM and Esko
Management Information Systems (MIS), workflow automation and prepress tools.

CARBON FOOTPRINT – By CarbonQuota
Automated product carbon analytics across the label lifecycle.

LABEL MATERIALS, PRINTING & EMBELLISHING - By Avery Dennison, Xeikon, KURZ
Label materials, Digital printing, embellishment techniques, and brand protection features.

PROTECTION & CONSUMER ENGAGEMENT - By KURZ SCRIBOS
Copy-protected QR codes ensure product authenticity while offering consumers direct access to key product details.

FINISHING - By GM, Grafisk Maskinfabrik
Innovative converting & embellishing solutions for labels and more.

A can’t-miss opportunity for label printers

Low impact materials, carbon and energy-saving processes, smart packaging technologies – this tour takes you along all stages of the modern production process and the innovations that are waiting there for you.

Each tour will be guided by a subject matter expert who will provide rich background information about the workflow process, about state of the art innovations and about the label industry in general.

Where The Label Trail takes you

Connecting eight leading exhibitors, with a label industry subject matter expert as your tour guide, The Label Trail gives you insights that you simply won’t find on your own. Expect live demonstrations at the partner booths and rich background information during the walk from one booth to the other. This is what we’ll cover.

PREPRESS
How MIS and prepress data integration automates job specification and prepress workflow. Assess carbon footprint of the label based on real production data. Integrate consumer experience from the start.

PRINTING & EMBELLISHING
Watch revamped labels come to life, meeting modern consumer expectations.

FINISHING
Discover how digital content and traceability features elevate customer engagement and ensure compliance across your supply chain.